Scott O Hirsch of Media Direct Inc. sees how new needs are being met by digital marketing in 2021. He weighs in on everything from AI to influencer content.
Digital marketing for 2021 is seeing some notable changes, brought on by everything from the pandemic to consumer patterns put in place long before COVID became a household word. Scott weighs in on how data marketing is changing.
The Power of Data Mining and AI
Harnessing data remains challenging these days, even as more of it is being collected than ever before. Scott is the former CMO of Seisint, this company would eventually sell to LexisNexis for $775 million, and he’s learned a lot about what it means to leverage your information.
Scott Hirsch’s career at Seisint laid the groundwork for what we see today. Artificial intelligence is and will continue to be used to understand the context behind not just the target demographic of a company. Still, also the individual wants and needs of the people that make up the demographic.
The Proliferation of DIY E-Commerce Platforms
The spike in purchases online during the pandemic could not have been predicted. In 2021, Scott sees just how much power DIY platforms can have for start-ups and smaller companies.
From Amazon to Facebook Shops to Shopify, there are several avenues for an entrepreneur to explore. More affordable than most decision-makers expect, DIY platforms make it easy to carve out your own space on the web. This is a tremendous opportunity as buying patterns continue to favor virtual sales.
Scott Hirsch CEO on Influencer Marketing and Social Causes
Influencer marketing is expected to continue growing in 2021. However, brands should be doing more than relying on big names for big bucks. Scott O Hirsch believes that influencers will become more niche for many brands, giving products and services the feeling of exclusivity and authenticity.
We’ll also see more digital marketing in 2021 that speaks to social causes and societal pressures that we see today. Scott says this modern form of advertisement needs to keep up with current trends to stay relevant in customers’ eyes.
One of the most notable things about Scott Hirsch, CEO of Media Direct Inc. is his ability to spot what’s happening in corporate and customer culture. It’s this insight that has helped him build an empire in marketing, one that’s ready to pivot when need is to fit emerging consumer demands. Should digital marketing trends shift dramatically in the opposite direction, he’ll have his fingers on the pulse well before they do.