Social media influencers reportedly earn hundreds of thousands of dollars simply by posting that they like a product, song, or movie.
According to a research study, 89 percent of businesses polled indicated the return on investment from influencer marketing was even or better than other strategies. Nearly two-thirds of those organizations said they planned to increase social influencing marketing budgets. That’s why the average person in this growing industry can earn $30,000 per day. Someone with massive and focused followers can rake in millions.
What everyday people may not realize is that you do not necessarily have to be a high-profile personality to popularize your brand or develop a positive online presence. Learning the tricks of the trade can help generate revenue and polish your reputation. Of course, if you need to keep a laser focus on company goal achievement, there are professional reputation firms that can deftly position your online presence.
Thought Leadership Equals Personal Branding Opportunities
If you are reasonably intelligent and willing to grind away on the internet, it’s possible to position yourself as a thought leader. Professionals can take the niche information you have accumulated and package it in a way others can easily understand.
One common way to employ this personal branding solution is to employ skills commonly used by journalists. You take complicated information, keep only a few technical terms, and water the information down to a high school reading level. That can broaden your electronic readership exponentially. It’s also precisely what content marketers do to attract new clients and sell products. What’s equally important to keep in mind is that having the talent to educate and enlighten people about an innovation or exciting idea will fall on deaf ears unless you develop a robust online presence.
How to Improve Your Social Media Presence
There are different schools of thought about how to improve your social media presence. Some firmly believe that a following should grow organically. The value of this strategy is that followers are likely to feel a personal investment in you, your brand, and your thought leadership. The downside of organic growth is that it tends to be slow.
More aggressive online marketing strategies seek out opportunities to insert content and cross-pollinate with established social influencers. If you look like a go-getter, others may be inclined to work with you. A rising tide lifts all boats, so to speak. With either approach, social influencers tend to do better when they come across as real humans, link to pertinent resources, use search engine optimization (SEO), and effectively engage people on a personal level.
It goes without saying that becoming a social influencer and using reputation marketing is a full-time job. That’s the primary reason entrepreneurs and industry leaders work with reputation firms specializing in this type of niche marketing. If you really want to know how to improve your personal reputation online, contact a professional.