The world of digital marketing only continues to grow. It helps businesses reach new heights with their online businesses, and it can make all the difference to a newbie’s experience with using this form of marketing. As a beginner there can be a lot to consider, but here are 5 tips to help you get started as recommended by a digital marketing agency in Hertfordshire.
1. Don’t start big
Aiming high can give you unrealistic expectations later on down the line. Having a plan in place that helps you reach your goals incrementally will help keep your focus and help you work on actionable results.
For example, if you are starting your first PPC campaign, loading all of your funds onto one campaign can spell disaster if it’s not managed correctly. A lot of research needs to go into setting up a campaign – from the keyword research and the right intent of users, to the amount you will be willing to part with each month.
Realistic expectations keep you grounded and focused on the next goal you have in mind. Starting big can damage not only your business but your determination.
2. Utilise free tools
With so many free tools out there to explore, having a look at them will give you a new way of developing research and planning out digital marketing strategies, especially if you’re on a low budget. Being a beginner digital marketer doesn’t mean you can’t try out the more expensive plans out there, but it can give you a leg up in terms of what you’re looking for in a digital tool if it’s free or low cost.
There are also plenty of trials you can take advantage of. This allows you to “try before you buy” instead of signing up to multiple plans that could be offering the same things.
3. Take advantage of online courses
So many resources out there now provide courses or informative blogs to keep you abreast with the current trends in the digital marketing space. For the most part these are all free and ready for you to enrol straight away. It’s a good chance to hone those skills as a beginner, and also makes you prepared for what could come up at a future client call or discussion within your team.
4. Explore all media forms
It’s easy to get pigeonholed and only explore one area of digital marketing, but with so many strands of marketing out there you should be looking into all areas where you can. Granted, spreading yourself too thin can also be a problem if you are looking into multiple digital channels. But it helps you figure out what areas of expertise you would like to go into in the world of digital marketing, and which areas you don’t enjoy as much.
Maybe you are a dab hand at social media, but struggle when it comes to SEO. It could be a good opportunity for you to build your expertise, while also knowing what areas you would prefer to focus on.
5. Learn about the key metrics
Return on investment, click-through rate, conversion rate, bounce rate. They all probably sound confusing to the average person but they are essential metrics to measure so that you know how successful your strategy is working.
Knowing how they can be perceived by a client is also important. Alarm bells could go off if a client feels like they are losing customers because of a higher bounce rate. Translating these metrics into clear opportunities for a client is how you can see progress between you and a business’ success.
There are of course many things to consider as a beginner marketer. You can often feel like it’s a big weight on your shoulders when it comes to digital marketing, but as a beginner there are going to be plenty of hurdles to overcome. It’s all a part of the journey!
